Business
Facebook lauds digital advertising as vital for business expansion
December 10, 2019 / Bester Kayaye
Facebook has challenged local businesses to embrace social media in their marketing strategies in order to extend their markets.
The Company is implementing a Community Leadership Circles (CLC) Program to bring together digital marketers and Community leaders to connect and share experiences on updated features it has introduced to fast-track communication processes on the social platform.
CLC Blantyre lead Frank Kamanga said that social media platforms have proven to be an efficient and cost effective means of disseminating business information due to their connectivity power which enables businesses to reach out to the global audience.
He said: “Whether you have an offline business or online, you can promote your business to the largest audience through social media.”
“The whole world is open for you through social media which makes the businesses profitable as marketing through social media is not expensive as other platforms and is very efficient in terms of reaching out to the wider audience.”
Kamanga, however, said there is more to be done in Malawi to ensure full utilization of the social media in this digital era.
He advised the government to come up with sound policies to increase Internet accessibility and lower prices for data usage.
“Social media is important as it creates awareness and innovates the way people live. It is the social media which has helped people discover new and innovative stuffs that can enhance personal lives. From farmers to teachers, students to lawyers, every individual of the society can benefit from the social media and its awareness factor,” he said.
Meanwhile, Facebook has launched a tool that will enable members to transfer photos and videos they have uploaded to the platform to Google Photos.
British Broadcasting Corporation reported that the service will initially roll out in Ireland and then in 2020 across the world, and it is designed to include other services in future as part of the Company’s commitment to “data portability”.
Facebook’s Google Photos tool is part of the Data Transfer Project, which aims to provide an open-source platform anyone will be able to use to move data between online services.
Apple, Google, Microsoft and Twitter are also involved in the collaboration.
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Rehabilitation:
The establishment of a stable and self-sustaining ecosystem, but not necessarily the one that existed before mining began. In many cases, complete restoration may be impossible, but successful remediation, reclamation, and rehabilitation can result in the timely establishment of a functional ecosystem.
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Remediation:
The cleanup of the contaminated area to safe levels by removing or isolating contaminants. At mine sites, remediation often consists of isolating contaminated material in pre-existing tailings storage facilities, capping tailings and waste rock stockpiles with clean topsoil, and collecting and treating any contaminated mine water if necessary.
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